Place Your Business
at the TOP of Search Engines
We help companies Plan, Strategise & Sell Online

Search Marketing

It’s a routine job creating a good website with a fluid design, but what is more challenging in today’s internet world is to create a responsive website. ISN primarily specializes in making your website talk & makes you seen to the target market.

Search Optimization is not just about making your site rank high in Google, yahoo etc, it is much more. ISN understands that every business is different, every website is unique. So it is very important to seamlessly integrate the search engine optimization techniques into a web page design, making sure its not obvious to the visitors. SEO consulting we offer makes sure you gain that competitive advantage over your competitors in the online world.

Search Engine Optimization basically means to strategize & position your web page in such a way that achieves better & higher rankings on the search engines. The higher you are ranked for particular key phrases of your products or services, means higher eyeballs you get from target market, which in turn converts for you as business or sale.

ISN believes in using only fair white hat techniques for SEO. Even if it takes time for highly competitive key phrases to rank higher in SERPs, we never compromise on processes. The most common techniques we use to optimize websites are:

  • Title Tags - Make them unique & apt to the page.
  • Use Spiderable Code – HTML or XHTML, but many others work.
  • Description Meta Tags – Use as summary of the page & use the main keyphrase.
  • Image Tags – Use all Alt text & Source effectively.
  • Semantic Mark-up - use bold key & Italics to highlight key phrases.
  • H Tags - Use headers for proper structure.
  • On Page Content – This is most vital & we give prime importance to this. Making sure main key phrases are used in sensible sentences & not spammed just about in the webpage. Search Engines are much smarter than we think & identify spamming of pages.
  • Keyword Research – Surfers use keywords or keyphrases to search on the engines. Understanding the trend, usage levels, competition & reach of such keyphrases is very important in any search optimization process. We use quality online tools to effectively identify competition & what exactly your target clients are searching for. The use it effectively in web page content.
  • Site navigation – Effective & smooth navigation internally helps in good internal linking & will spread your link value efficiently.
  • Link Building – For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. Through links, engines can not only analyze the popularity of a website & page based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Keeping this factor in mind, ISN stresses on quality link building & back linking ot high traffic websites related to the clients industry & domain. Generally, the more links the better but quality of page where it is being linked is very vital.
  • Linkbaiting – Make content specifically to entice linking.
  • Directory Submissions – We identify the right directories & submit to select few, which can really increase your website weight over all. This is because most directories link value is less than it used to be. So all those automatic submissions to 1000 & more directories is passe & we don’t waste our resources or client budget in it.
  • Social Media Profiling & marketing – the business of social is finally arrived. Today if you want to date a beautiful girl or market a fine product, you cant escape social media channel. Facebook, Twitter, FourSquare etc will be the major marketing channels of tommorow. We help companies make their presence on the social network, effectively market & reach out to the largest audience on the internet. There are various profiling methods we use in social media.
  • Use Forums – Participate in forums and many of them let you have a signature.
  • Blogging – Blogs are still one active medium of reaching out to target audience. We do various types of blogging which includes custom made video blogs depending on the products / services of the client. Also we use animation tools for creating video blogs & market client services in unique ways.
  • Content Writing – Write content is a specialized service for our clients & have experienced writers with high standards of written english coupled with copywriting for search engines.
  • Robot.txt - Tell the spiders where to go.
  • Site Maps – Tell the spiders where to go, in a different way, comes in 2 popular flavors XML and HTML