Place Your Business
at the TOP of Search Engines
We help companies Plan, Strategise & Sell Online

On Page Optimization

Search Engine Optimization basically means to strategize & position your web page in such a way that achieves better & higher rankings on the search engines. The higher you are ranked for particular key phrases of your products or services, means higher eyeballs you get from target market, which in turn converts for you as business or sale.

ISN believes in using only fair white hat techniques for SEO. Even if it takes time for highly competitive key phrases to rank higher in SERPs, we never compromise on processes. The most common techniques we use to optimize websites are:

  • Title Tags - Make them unique & apt to the page.
  • Use Spiderable Code – HTML or XHTML, but many others work.
  • Description Meta Tags – Use as summary of the page & use the main keyphrase.
  • Image Tags – Use all Alt text & Source effectively.
  • Semantic Mark-up - use bold key & Italics to highlight key phrases.
  • H Tags - Use headers for proper structure.
  • On Page Content – This is most vital & we give prime importance to this. Making sure main key phrases are used in sensible sentences & not spammed just about in the webpage. Search Engines are much smarter than we think & identify spamming of pages.
  • Keyword Research – Surfers use keywords or keyphrases to search on the engines. Understanding the trend, usage levels, competition & reach of such keyphrases is very important in any search optimization process. We use quality online tools to effectively identify competition & what exactly your target clients are searching for. The use it effectively in web page content.
  • Site navigation – Effective & smooth navigation internally helps in good internal linking & will spread your link value efficiently.